Are Nintendo’s days numbered?

By Melissa Platero, CCNN Writer

Nintendo logo
The Nintendo brand has definitely suffered this past year.

After Nintendo’s initial release of the Wii U, the most recent financial results revealed that only 160,000 Wii U consoles were sold in the entire world between the start of April and the end of June. When you break down the numbers, it only gets worse; 90,000 were sold in Japan, 60,000 in the Americas, and just 10,000 in Europe, Australia, and the rest of the world. Yowza! Talk about a crazy disappointment for such a previously successful company. Remember when the Wii was on top of the world? Could this possibly be the end of Pokémon and Mario?! Nah, not even close!

Despite the shocking results and numbers, Nintendo is far from going bankrupt and ending their reign as one of the top gaming companies. The older generation consoles, such as the 3DS and Wii, sell more than the Wii U weekly. That alone is enough to assure you that Nintendo is still gaining revenue (money) from other sources that will keep them steady on the market.

In the end, it all comes down to competition. Nintendo is widely known for its handheld products such as the Gameboy, and individual game franchises such as Pokémon. There are no other systems that can support the platform, and therefore that leaves Nintendo with an advantage over plenty of other systems. There’s no reason to be frightened of Nintendo falling off the market anytime soon. Besides, Nintendo is optimistic about the next financial year. They predict an increasing profit of 100,000 million yen (the Japanese currency), which is about 1 billion US dollars. This confidence is due to the strength of upcoming titles in popular franchises like Pokémon, Zelda, Mario Kart and Wii Fit.