By Melissa Platero, CCNN Writer
Remember last month when we talked about two super titans going head to head? Well, we weren’t talking about Optimus Prime and Megatron… we were actually talking about Time Warner Cable and CBS! At the beginning of August, CBS demanded that Time Warner Cable pay them more money for their services. However, they were shot down on multiple occasions because Time Warner Cable wanted to keep the prices down for their customers. To make matters worse, Showtime, another broadcasting TV network, got in on the drama by requesting more money from Time Warner Cable, too. This led to Time Warner Cable pulling the plug on both networks and ultimately dropping them from their channel lineup.
Now, a month later, CBS and Time Warner Cable have finally reached an agreement. On Monday, they ended their programming dispute and resumed broadcast to millions of homes in New York, Dallas, and Los Angeles. The terms of the new contract were not revealed, but the Chief Executive of CBS, Leslie Moonves, did say that the deal had “all the value and terms that we sought in these discussions.”
The representatives of Time Warner Cable also released a statement. “[Time Warner Cable] didn’t get everything we wanted, but ultimately we ended in a much better than when we started,” said, Glenn Britt, Chief Executive of Time Warner Cable.
Time Warner Cable and CBS aren’t the only ones happy with the situation; The Federal Communications Commission (FCC), which helps regulate international communications on the radio and television, also voiced its approval. “I am pleased CBS and Time Warner Cable have resolved their retransmission consent negotiations,” FCC’s Chairwoman, Mignon Clyburn, said. “At the end of the day, media companies should accept shared responsibility for putting their audience’s interests above other interests and do all they can to avoid these kinds of disputes in the future.”
Clyburn has a point! The network’s audience should always be the most important. They are the ones paying you! Well, anyways, it’s about time these two got their stuff settled.