By Melissa Platero, CCNN Writer
Earlier in the month, a friend and I got two seats and a big bucket of popcorn to enjoy Johnny Depp in yet another Disney movie. As fans of his work in Pirates of the Caribbean and plenty of other big-featured films, we had high expectations for The Lone Ranger. As the film progressed and the storyline developed, we couldn’t help but feel disappointed. Apparently, we weren’t the only ones who felt the movie needed a lot of improvement to keep our attention.
The weak plot and lack of charming characters, however, is the least of Disney’s recent worries. With a ridiculously high budget of $225 million, the film opened in the US and Canada to a drastically pitiful $29.9 million. Wow! A month and a half later now, the future of this box office failure doesn’t seem to look any brighter. Disney estimates a loss of between $160-190 million dollars.
Now, does that mean Disney’s doomed or crippled somehow? Nah. See, Disney’s main revenue (money) comes from its theme parks and cable network. So, occasional big-budget fails like The Lone Ranger aren’t going to harm Disney in the long run, especially when they’ve got cash cows like Monsters University and Marvel Entertainment movies raking in the dough.
When chief executive of The Walt Disney Company, Bob Iger, was asked about the movie and its bad press, he answered, “We are confident that our strategy of creating high-quality branded content positions us well for the future. One way to rise above the din and the competition is with a big film, not just big budget, but big story, big cast, big marketing behind it.” He also said he appreciated the risk that came with high-cost films and thought the film was worth it.
Plenty of film reviews have stated that the movie was boring, excessively long, and lacked the spark that made viewers excited to be in the theatre. As someone who has seen the movie, I can completely agree. Unless you want a long nap, I’d skip The Lone Ranger and tune into one of Disney’s better films.
Images courtesy of Lone Ranger Facebook.