G.I. Joe turns 50

By Melissa Platero, CCNN Writer

GI Joe toy
G.I. Joe action figures are still popular to this very day.

G.I. Joe is celebrating its 50th anniversary this month! Hasbro’s legendary figurines were first presented at the annual toy fair in New York City in 1964, and since most boys in the ‘60s had a father or relative who was in the military, the little soldiers became quite popular. In fact, G.I. Joes are the first action figures ever!

Over the next few decades, G.I. Joe expanded its reach into cartoons, movies, and comic books, featuring the epic struggle between the villainous Cobra organization and heroic G.I. Joe unit.

Popular “Joes” are Gung-Ho, the grenade launching knife fighter, Roadblock, the lovable chef-turned-gunslinger who was played by the Rock in the G.I. Joe: Retaliation movie, Scarlett, the red-headed beauty with a law degree and deadly crossbow skills, Duke, the All-American blonde who’s second in command of the Joes, and Snake-Eyes, the black-clad ninja who’s like the Wolverine of G.I. Joe.

As for the greatest Cobras, you have Zartan, who blends into his environment with invisibility, can shapeshift, and even cast magic, Cobra Commander, who never really shows his face beneath a silvery mask, the Baroness, a Black Widow-like deadly assassin gal who once crossed into Joe territory to date Duke, Destro, the steel-headed arms dealer, and Storm Shadow, the katana-wielding white ninja rival of Snake-Eyes.

Featured image courtesy of G.I. Joe Facebook. Image of G.I. Joe action figures courtesy of Lunchbox Photography on Flickr.