Gadget of the Week: GoldieBlox

By Casey Frye, CCNN Writer

GoldieBlox toy
GoldieBlox encourages girls to be creative.

Toy startup company GoldieBlox is revolutionizing girl toys by encouraging young ladies to become creative inventors rather than “pretty in pink” princesses.

The company’s 30-year-old founder, Debbie Sterling, is a Stanford-trained engineer who was shocked by how little had changed in the toy store since the days she was a child. Why did the boys get all the cool LEGO blocks and Erector sets?

Sterling thinks it’s unfortunate that young ladies are just being taught to become princesses from an early age, and so she decided to take on “the pink aisle” as she calls it. How? By encouraging girls to pursue careers in STEM – science, technology, engineering, and math.

After raising funds, making some awesome construction toys, and getting the word out, GoldieBlox is now being carried by Toys ‘R’ Us and Target!

What’s even cooler is how much demand there is for the product, which should definitely encourage other girl toy companies to take note. Considering how far behind the US is in science, math, and engineering compared to other countries, encouraging young ladies to break free from stereotypes and create cool inventions should pave the way for a brighter future.


Images courtesy of GoldieBlox Facebook.