By Melissa Platero, CCNN Writer
Jay-Z was joined by Kanye West, Rihanna, Madonna, and Coldplay at a recent event promoting his new Tidal music streaming service.
As if being a mega hip-hop star and Beyoncé’s husband wasn’t enough, Jay-Z is now looking to compete with Spotify, the king of streaming.
Last month, he bought the Tidal service for $56 million, and plans to promote it as the leading HD music streaming provider.
It won’t be an easy path to dominance, since Apple is planning to bust out its own upgraded brand of streaming, after buying Beats Music last year for $3 billion.
Spotify is also upping the stakes, since they just came out on PlayStation systems, offering gamers the ability to blast their favorite tunes while playing video games.
Still, Jay-Z has an ace up his sleeve, because music makers are growing dissatisfied with how much they earn from such services. Taylor Swift, for example, cut ties with Spotify last year. So, rather than trying to be cheaper than Spotify’s $9.99 a month (like Apple tried unsuccessfully doing before getting shut down by the music industry), Jay-Z is going to charge $19.99 for high-resolution CD-quality music streaming! Artists are already gathering for Tidal, but the question remains – will customers sign up?
Featured image courtesy of Jay-Z (left) and Spotify (right), combined and modified by Clubhouse News. Image of Jay-Z and Beyoncé courtesy of Jay-Z Facebook.