By Alejandro Freixes, CCNN Head Writer
You might have heard the saying, “Cheaters never prosper.” Well, maybe a more accurate thing to say is that cheaters might prosper for a while, but then they get caught and their life is ruined. At least, that’s what happened to Lance Armstrong, who was once widely respected both for winning the biggest cycling race in the world, the Tour de France, a record seven times in a row from 1999 to 2005, and for starting a very successful cancer charity called the Livestrong Foundation.
Sadly, Nike, whose partnership with Livestrong brought over $100 million to the foundation, has pulled its support. Even though the Livestrong Foundation distanced itself from Lance Armstrong several months ago after he admitted to cheating in the races with the use of drugs, the damage was already done.
While Nike was able to make millions selling yellow and black Livestrong clothing, it also gave Armstrong an opportunity to hide his drug use behind a public image of being a do-gooder. Tragically, the man who once battled and survived cancer himself will be remembered more for his performance-enhancing drug use than for the good things he did.
By lying to the world, Armstrong has cost his charity and cancer victims millions of dollars.
Fortunately, the Livestrong Foundation says it will still continue without Nike. The group says, “This news will prompt some to jump to negative conclusions about the Foundation’s future. We see things quite differently. We expected and planned for changes like this and are therefore in a good position to adjust swiftly and move forward with our patient-focused work.”
We can only wish the Livestrong Foundation the very best of luck, and hope that its founder’s choices do not continue harming it.