By Melissa Platero, CCNN Writer
Super Bowl ads are going for $4 million! Why are they so pricey? Well, not only was the Super Bowl last year’s most watched event with over 108 million viewers, numerous studies have shown that half of the Super Bowl audience just watches it for the commercials! For 2014, a 30-second spot costs $4 million, while a 60-second one will cost a company $8 million! That’s not to mention that companies often spend several million just making the commercial itself.
If that sounds like an absurd waste of money, let’s take a look at what happened to Skechers shoes after its February of 2012 Super Bowl advertisement. In 2 years, it increased sales by an average of 26% and tripled its stock price! Now, obviously that’s not just the result of a Super Bowl ad, but it certainly had an impact. Chrysler, who ran a 2-minute spot with Eminem in 2011 and a 2-minute commercial with Clint Eastwood in 2012, has seen sales shoot up 54%! Talk about an advertising touchdown.
Featured image courtesy of MetLife Stadium Facebook.